“Guided by the principles of Si Li Ji Ren, constant entrepreneurship and autopilot leadership, we strive to be the most trusted enterprise for a healthier and happier world beyond 1,000 years!”

The 1000-year vision of Lee Kum Kee Group originated from the “Helicopter View” inherent to “Si Li Ji Ren” (considering others’ interests). This is a paradigm change, meaning that we have to take a broader view and an elevated perspective.  The consequential “we” mindset will enable Lee Kum Kee to continue to create long-term value into the millennium.

Corporate culture is Lee Kum Kee’s unique strength.  In addition to “Si Li Ji Ren”, “Constant Entrepreneurship” drives Lee Kum Kee Group to seize business opportunities with the “6677” philosophy (seizing opportunities with 60%-70% confidence), defy any limitations, and constantly breakthrough and innovate.

After more than 20 years of continuous practice and refinement, the “Autopilot Leadership Model” has played a significant role in the company’s rapid development, creating an environment where employees can unleash their potential and attain happiness from work. At the same time, it lays the foundation for attracting talent and ensuring business sustainability.

Lee Kum Kee has been upholding “mutual trust” as our guiding principle to foster long-term high-trust relationship with all stakeholders, aspiring to be “the most trusted enterprise.” As we forge ahead, Lee Kum Kee Group will continue to explore how the “we” can make the world become healthier and happier, which is precisely also the millennial direction of the Group.

In December 2023, the Group celebrated its 135th anniversary with a spectacular ceremony at Guangzhou Infinitus Plaza. Please click on the highlights video below to review the exciting moments of the day!

Sauces and

Chinese Herbal Health Products

Traditional Chinese
Medicine Plantation

Investment Management and Real Estate Services


Corporate Culture Consultancy

The Movement to
Co-create a Happier World

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