Embracing Change and Transform with Speed and Unity

The world is changing at an extraordinary pace. Disruption is accelerating, bringing greater uncertainty to businesses and to life around us. For us at Lee Kum Kee, adapting to change has long been part of our DNA. Over the past 138 years, we have evolved from a single sauce business into a diversified global enterprise built on trust, quality, and integrity.

Today, however, the scale, speed, and depth of change are unlike anything we have experienced before—particularly with the rapid advancement of AI and other transformative technologies. Many of the implications will continue to unfold over time. To remain relevant and to thrive in this environment—where change is constant and response time is compressed—we must evolve faster and operate with greater unity than ever before.

At the same time, where there is disruption, there is opportunity—those who move early, learn quickly, and act decisively will shape the future rather than respond to it.

This calls on us to act as One Group, and to live the principle of “We > I.” By strengthening collaboration across businesses, leveraging our collective scale and experience, and responding decisively to change, we enhance not only our resilience, but also our ability to capture new opportunities and drive sustainable growth.

Our Culture: V&L as Our Unifier

As we navigate this period of rapid change, our path forward continues to be guided by our Values & Leadership (V&L). V&L shape how we think, act, and lead. They fuel innovation, reinforce resilience, and strengthen unity—enabling us to remain distinctive in an increasingly competitive landscape.

Our V&L unite us. They define what it means to be part of the Lee Kum Kee family.

Their true significance, however, lies in action. Without action, they remain words. Bringing V&L to life depends on all of us—our people are the driving force behind our continued progress. Through consistently translating principles into purposeful action, we create meaningful and lasting impact in our daily work.

Strengthening Ourselves for the Future

As we look ahead, let us continue to move forward with professionalism, agility, resilience, and passion, while accelerating the strengthening of our capabilities—embracing new skills, technologies, and mindsets needed to succeed in a rapidly evolving world.

This will require the courage to “unlearn” ways of working that brought us here, and to “learn” what is necessary for the future.

As the saying goes, a rising tide lifts all boats. In the same spirit, our collective progress strengthens the entire Group. Through shared commitment and disciplined execution, we turn purpose into action—and ambition into achievement.

Mr. Sammy Lee
Executive Chairman
Lee Kum Kee Group