The Movement to Co-create a Happier World

Embracing Lee Kum Kee Group’s unique corporate culture, Project Heha Ltd. (“Project Heha”) demonstrates the perspective of “Helicopter View” and the practice of “We > I”. With the mission to promote “Super Happiness”, it sets the course for creating a world where people live happier and healthier.

Launched in 2018, Project Heha puts the concept of “We > I” into practice by organizing regular workshops that focus on enhancing health, family, work, relationships, and positive thinking through simple exercises and making changes to daily habits. We believe that everyone has the power to raise the “Happiness Index” and experience happiness for one self and others through learning, practicing and coaching.

This site is registered on as a development site.