Looking ahead, our corporate culture will continue to support Lee Kum Kee Group’s vision of becoming a thousand-year enterprise. We aim to contribute to a healthier and happier world, extending our legacy into the next millennium.

Adapt to Change and Evolve for the Future

We are in a new era marked by increasingly intense market and business changes, and the only constant is change. To navigate these shifts, various business units within the Group are undergoing transformations and seeking new developments by upgrading their “hardware”. However, the “software” supporting these transformations underlies our corporate culture.

Our corporate culture plays a crucial role in business transformation. It fosters trust among colleagues, enhances cohesion and unity within the Company and improves our resilience in responding to changes. Looking back, when the Company faced a major crisis in 2000, we prioritised cultural development despite time constraints, leading to the creation of the “Autopilot Leadership Model.” Without corporate culture, we would not have achieved today’s accomplishments and evolution.

As we pursue our thousand-year vision, we should seize the moment and embrace change to maintain our competitive advantage. And Lee Kum Kee’s corporate culture is precisely our unique competitive edge. Currently, our two major businesses are at a critical juncture of transformation. Thus, it is even more important for our corporate culture to evolve alongside the times.

Guided by our mission and vision, we have optimised and refined our corporate culture, re-evaluating existing elements while introducing new ones to enhance clarity and actionability. The upgraded Lee Kum Kee corporate culture values is officially named “Values & Leadership (V&L).” It will guide us to become more agile, resilient, and focused, ensuring we maximise the benefits of our cultural heritage while driving business development.

“Values & Leadership” consists of two main components. “Values” encompass five elements: “Si Li Ji Ren,” Pragmatism, Integrity, Constant Entrepreneurship, and “100-1=0.” These organisational values provide a solid foundation for managing our behaviour, establishing and developing relationships with peers, stakeholders, and customers.

“Leadership” includes two elements: Autopilot Leadership and Leading Change. They emphasize that leaders need to be agile and adaptable in addressing shifts in market conditions and customer needs.

Unify Hearts and Actions

We officially launched the corporate culture optimisation project in late August 2024, with the support of third-party experts. Through a series of interviews, focus groups, and feedback with core management teams, business units, and employee representatives, we developed “V&L.” Throughout the process, I was deeply inspired by the enthusiasm demonstrated by all employees regarding our future and their active involvement in shaping it.

I want to thank all colleagues for their contributions and support in enhancing our corporate culture values.

Establishing corporate culture presents significant challenges, yet the implementation is even more demanding. In the future, we will apply “V&L” not only to enterprise development, business operations, and talent development, but also to our Family, advancing our practice of corporate culture. Meanwhile, I encourage everyone to actively engage with “V&L” in a manner that exemplifies commitment from both management and staff. I look forward to sharing your experiences and stories as we continue to work collaboratively to refine and strengthen our values.

“V&L” will serve as our guiding principle, enabling us to strengthen our capabilities and excel. Together, let us thrive for a millennium with our mission in mind and our vision at heart!

Mr. Sammy Lee
Executive Chairman
Lee Kum Kee Group